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Are Star Ratings on Amazon.com Harmful? | TicTap Blog
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Are Star Ratings on Amazon.com Harmful?

There is a discussion in the Amazon ECS forum about negative reviews hurting book sales.

That lead me to wonder if people actually read reviews. Or do they look at the stars and read those reviews with many stars or only 1 star? Or even worse, do they make a decision to purchase based on the star ratings only?

Reviews are meant to be read in order to make informed choices. We think that if a person is not willing to read a few pages of reviews, then he’s better off not buying a 200 page book.

At TicTap, we show the title of the review and the review itself. We do not include the star ratings precisely because we do not want people to skip reviews. We hope readers will make up their minds themselves. Often, we have encountered reviews that were given 2 stars that did not seem as negative as the rating would have suggested.

What do you think?

Related Posts:
»Amazon.com ListManias and Recommendations Combined
»Product Recommendations by SMS

This entry was posted on Wednesday, October 18th, 2006 at 1:44 am and is filed under General (talk). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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